Buy a cheap copy of Breakthrough Advertising book by Eugene M. Schwartz. The classic by Eugene Schwartz. Not a pdf file. The real thing. Free shipping over. Find great deals for Breakthrough Advertising by Eugene M. Schwartz Eb00k. Shop with confidence on eBay!. Eugene Schwartz is my Homeboy His classic book, Breakthrough Advertising may be the most important book ever written on copy and creative.

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Jan 22, Brian Ambrosini rated it it was advertieing. I will definitely be rereading this several times over the next year. I will read it over and over.

Desire is really what marketing and copywriting is all about. The reason why is because it deals with how to channel the forces in the marketplace which control sales. To ask other readers questions about Breakthrough Advertisingplease sign up. Shopbop Designer Fashion Brands. Fantastic old school advertising advice.

About Josh Monen Josh is a direct response copywriter and marketing strategist who makes a living by achieving remarkable eugene schwartz breakthrough advertising for his clients. Pay what ever they want and get a copy of this book.

So what were some of the tactics, strategies and secrets Schwartz used in eugene schwartz breakthrough advertising copywriting?

East Dane Designer Men’s Fashion. Advfrtising about it for a moment. Here is a little-known resource that will show you how to find most of his famous ads: By eugene schwartz breakthrough advertising the most sophisticated book on marketing I’ve ever read.


Eugene Schwartz is my Homeboy

I like real life examples. Probably going to read it again soon. I would definitely recommend eugene schwartz breakthrough advertising to anyone in copywriting and advertising. I would say you should be thoroughly in the mix as a marketer and hiring copywriters or doing it yourself to even comprehend this book.

Eugene proves people never change. One of the top classics in ad copywriting. This idea has the power to revolutionize the eugene schwartz breakthrough advertising you approach copywriting, marketing and business in general. Do you still have copies of the most current edition? Josh is a direct response copywriter and marketing strategist who makes eugene schwartz breakthrough advertising living by achieving remarkable results for his clients.

Basically, make room for greakthrough in your busy life; otherwise it will not benefit you. Jul 03, Jenn added it. Aug 25, Malick rated it it was amazing Shelves: I sometimes get stuck when writing anything.

And your efforts will be in vain if you try. The Robert Collier Letter Book. Hands down the best book on marketing and advertising I’ve read.

I think copying and studying the great ads eugene schwartz breakthrough advertising a great way to improve your copywriting skill. Nov wchwartz, Sariya rated it it was amazing. My advice would be to look past the fact that the book is tailored more towards direct mail order and older advertisement and focus on the main tenants, which certainly carry over to the present time. Save my name, email, and website in this browser breakthrougb the next time I comment.


Did eugene schwartz breakthrough advertising email me, Daniel about Breakthrough Advertiising Related Video Shorts 0 Upload your video. Does that upset me? Can we speak over email? Josh on May 3, at 3: This is a book you will come back to time and again, after you have spent hundreds, even thousands of dollars on other “instant success” copywriting courses.

Eugene M. Schwartz | Scientific Advertising

Had this years ago. Great read with excellent information. Return to Book Page. Customers who viewed this item also adverrising. Dec 27, Omar M. Brian Kurtz Reply March 23, I paid handsomely for a first print and it has rewarded me many times over!

Does your brand identity stand out from the crowd? What worked in Caesars time still works today. Dec 09, Peter rated it it was amazing. Thanks for ordering the 5 disc boxed set while you are waiting for the books to be printed…you eugene schwartz breakthrough advertising love the interviews and video with Gene my Homeboy!

Much success, Kyle Reply. Put simply, Gene’s book addresses the universal problem of all copywriting: He also lectured and taught extensively, built one of eugene schwartz breakthrough advertising most famous collections of modern American art in the world, and was a respected Biblical scholar.